printThe end of Moore's law forced YouTube to make its own video chip
by kantos
Partha Ranganathan came to realize about seven years ago that Moore's law was dead. No longer could the Google engineering VP expect chip performance to double roughly every 18 months without major cost increases, and that was a problem considering he helped Google construct its infrastructure spending budget each year. Faced with the prospect of getting a chip twice as fast every four years, Ranganathan knew they needed to mix things up.