1. Refuse to read the previous literature published in your field
2. Take the lazy route and plagiarize
3. Omit key article components
4. Disrespect previous publications
5. Overestimate your contribution
6. Excel in ambiguity and inconsistency
7. Apply incorrect referencing of statements
8. Prefer subjective over objective statements
9. Give little care to grammar, spelling, figures and tables
10. Ignore editor and reviewer comments