In response to the ads, the tracking, the trolling, the hype, and other predatory behaviors, we’re retreating to our dark forests of the internet, and away from the mainstream.
This article is interesting enough, although I think the author suffers from something of a "twitter bluecheck" perspective -- a lot of people have always kept a low profile on the "public" internet and prefer spaces that focus on community (whether physical or online) rather than trying to be a public marketplace of ideas.