However, users are quickly discovering that it also has an ulterior motive. Subtly sprinkled in between updates from friends, you’ll find sponsored updates from third-party applications.
The Next Web hypothesizes that Facebook had to get more covert about ad placements because of a study showing that 18-to-29-year-olds, the network’s target audience, are 28 percent less likely to click on ads. In order for these users to click, they have to be tricked.