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"This is the olfactory equivalent of no-makeup makeup, in which people spend hundreds of hours, and dollars, to look effortless."
by kleinbl00

    “We came up with the concept of elevator music because we both grew up in the ’90s,” Mr. Gorham said, speaking by phone while traveling in Dubai. “Background music had such a negative connotation then, but it was something we could relate to.” Think of the fragrance ($275 for 100 milliliters) as more of a backdrop to your life than as something that stands by itself. It is nondescript on purpose. “The idea,” Mr. Gorham said, “is that its wearer is noticed, not the perfume.”

what's our tag for this shit? It isn't millennialmurdersquad it's something better. Somebody help me out.