printVolvo is scaling back its ambitious self-driving car experiment
by veen
At the time, Volvo’s approach to autonomous testing stood in contrast to its rival automakers. Companies like Tesla, GM, Mercedes-Benz, and Audi have just begun to sell cars with highly automated, Level 2 and 3 features, while those that are working on higher levels of autonomy, like Alphabet’s Waymo, are focused on geofenced, ride-hailing projects. Volvo’s ambition to put regular people behind the wheel of its self-driving cars for experimental purposes seemed gutsy on one level, and maybe a little foolish in retrospect.