by thenewgreen

Chick-fil-A and their marketing agencies may or may not regret the controversy, but I like the direction they are heading. They have established their brand on a real issue instead of on smoke and mirrors. There’s something to be said for knowing who you’re dealing with. A smart competitor would do well to ride this wave by taking a strong stance on an equally powerful issue. If the trend continues, we might get to a point where we really know what a brand stands for and whether we want to give it our loyalty. Then a Facebook “like” might mean something.

Seems to be working. Are they on to something?