by rd95

If Apple has an interest in McLaren, it's not for the company's twin-turbo engines, 903-hp hybrid drivetrains, or active aerodynamics. A niche British automaker with a goal of producing just 4000 cars in 2017 is not the kind of partner Apple needs to launch large-scale production of a mainstream vehicle.

But an engineering consultant that uses the data knowledge of an F1 team to revolutionize products as varied as bicycles and toothpaste? That fits very nicely with the ethos of Apple, the company that once proudly trumpeted the slogan, "Think Different."

Another perspective on the news kleinbl00 posted earlier. (Sorry for the double shout out dude, just thought you'd find both articles interesting.)