by dublinben

A lot of great pieces have been written about the relatively recent surge in interest in big data and data science, but in this piece I want to address the importance of deep data analysis: what we can learn from the statistical outliers by drilling down and asking, "What's different here? What's special about these outliers and what do they tell us about our models and assumptions?”

The reason that big data proponents are so excited about the burgeoning data revolution isn't just because of the math. Don't get me wrong, the math is fun, but we're excited because we can begin to distill patterns that were previously invisible to us due to a lack of information.

That's big data.