Sports betting is popular all over the world, not just because of the thrills it provides, but because for many it is a feasible industry akin to investment, where risks and rewards can be weighed, and when played out correctly, form a significant part of an individual's income. Because of this, it's inevitable that as we look deeper we can find many similarities between how investors manage money within a stock market, to how punters place bets and manage their funds in a gambling industry.