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forwardslash  ·  4147 days ago  ·  link  ·    ·  parent  ·  post: Under a pen name J.K.Rowling sold a puny 1500 books

It's fascinating to see a book go from 1500 books sold to bestseller overnight merely because of the author name. Is it just because there are so many authors and books that it's hard to find good ones, so people just stick with what's been shown to be good? The power of familiarity?