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user-inactivated  ·  4187 days ago  ·  link  ·    ·  parent  ·  post: How people read online: Why you won’t finish this article.

    I read tons of articles every day. I share dozens of links on Twitter and Facebook. But how many do I read in full? How many do I share after reading the full thing? Honestly—and I feel comfortable saying this because even mom’s stopped reading at this point—not too many.
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