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So the thing about the iPhone ad is it shows people living life with an iPhone. This is probably elitist of me, but for 99% of the population, an iPhone is a better camera than they know what to do with anyway... so the fact that it's with them all the time where they can go snappy snappy? I'm fine with that. Granted - people take more stupid pictures than they would otherwise, and Instagram is its own special problem... but simply taking pictures isn't the issue. Taking pictures requires you to assess your outside surroundings, no matter how superficially. They make you into the upload and the world into the download. The Facebook phone, on the other hand, is a distraction portal. It is designed to go the other way.