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kleinbl00  ·  4763 days ago  ·  link  ·    ·  parent  ·  post: Why *doesn't* Netflix sell ad space?
Fixed. Check it again.

"Get more online streaming" is exactly what they'd like to do, and is exactly the barrel they're being held over. Stupidly, Netflix signed most of their deals (most notably, with Starz/Disney) with a cap on the number of streams they could offer. Netflix then didn't say "hey, get your Pixar while it's fresh! It'll be gone soon!" so instead of creating a buzz and giving Netflix something to bargain with, Disney just yanked a bunch of shit one fine day.

Whatever story on the radio you heard, you heard it wrong (or they were wrong). Hustling for content authorization is always the problem of the seller not the buyer. All Netflix needs to do is say "prove to us that you have the rights to sell the internet broadcast rights for all aspects of this film or show in this territory" and they're golden. We tried to license the publishing rights for a song from 1923 and the organization we were negotiating with told us:

"Please note that our ownership of the copyright of this composition is 100% throughout the World, excluding Canada, Spain and the Reversionary Territories, including 9.375% in Germany, Austria and Switzerland and 50% in the United States, and you will be required to obtain separate permission from the publishers of the other shares of this copyright of this composition as well for its potential use in this film."

Trust me. Netflix doesn't deal with that shit. The filmmaker or sales agent does.