Anyway, from the title it sounds like this authors solution for Netflix is to sell ad space. If that can increase their revenue without passing more costs to me, I'm totally fine with that. I can think of a much better fix, however: get a ton more online streaming. They had a good story on the radio a while back about how difficult it is for Netflix to acquire the licensing for movies, because they apparently often have to get lots of sub-licences for other copyrighted material, as well (e.g. for songs that are in the films). This is a big challenge, but they need to figure it out. I know I would personally pay probably ~$30/month if I had access to a better catalog. Right now it seems that they never have what I want to watch so I end up settling for something else.