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thenewgreen · 4767 days ago · link · · parent · post: Groupon has spent about as much on advertising this year as Visa and Time Warner Cable.
As far as I'm concerned, Groupon - even more than Facebook - is an example of the dotcom bubble reinflating. This shit can't continue. -I couldn't agree more. I work with a large variety of different business owners and ALL of them are jumping on Groupon/FB and sincerely think it will increase profitability. Why? Because consultants push it on them left and right and much like this video posted by mike http://hubski.com/pub?id=8026 they don't want to be the last one "dancing". Eventually, they will realize that the most successful businesses in their industries are always going to be the ones that focus intensely on having the greatest product and the greatest customer service.
I had a friend that owned a bar and always had a $1 PBR on tap. The bar next to his charged 3$ a PBR. The bar next to him was always busier and the majority of the people at his competitors bar were drinking PBR's. Why didn't they come next door to him? Because his service sucked. Too many merchants are looking for a "silver bullet" to help drive revenue. It's no secret though, focus on your product and your service, throw in some targeted marketing and good things will happen. Groupon and FB pages for the most part don't do shit.