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As of 2011 one in 3 "primary caregivers" of children are fathers. The recession was disproportionatly hard on men and now women account for more than half the workforce. Marketers don't care. They just want your money. If there are more men doing laundry than ever before, sell those suckers detergent. I'm all for equality (shit - I watched my daughter this afternoon while my wife went to the office) but I try to avoid tying my hopes or dreams into what marketers think of me.