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There seems to be a feeling that this is just "advertisers trying to suck you in." Maybe people don't understand that: Even if advertisers are trying to "prey on what you think," changing to reflect your values is a good thing. Advertisers are trying to get as much money as possible. If they think there's a market out there for people who think that gender roles can be abandoned wholesale that means that there is a large population of people who believe gender roles should be abandoned. That is a change I want to see. Changes in advertising, as lil points out, are symptomatic! This is a good thing!