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It's not a point lost on me. One could look at the Wall Street Journal [print] and make very viable criticisms about its UI. The WSJ could be much more 'user-friendly'. However, the WSJ's design is intrinsic to the service it provides. (Actually, I think the WSJ has slipped a bit here.) But the point is, Hubski needn't be user-friendly to Middle School students in order to be successful. IMHO the possibilities of aggregation have are even greater when geared towards a more intellectual audience. I've said it elsewhere, but People Magazine is not an argument for why the New Yorker should be more like People Magazine. The analogy isn't perfect, but we do have a compass for this journey we are on.