It's working well for Hubski, but I see how it makes sense for Reddit. Hubski has users share ideas and philosphies, and write poems and short stories. Reddit was also very intellectual (keyword: 'was') but it was centered originally more around technology and, and it's main purpose was aggregating. Of course, that has very little in itself to do with the decline. It simply enabled the decline. Hear me out here, as comments were added it opened the site up to a wider audience. And as it bloated, it became a dying star of huge numbers, and huge impurities. At this point, a majority of Reddit doesn't know** the history of Reddit, hell I bet they wouldn't react if I said "Alexis Ohanian" "Steve Huffman" or "Aaron Swartz". In fact, I don't need to bet. I know this. In my school, to most students, Reddit is "that site with the memes". It's no longer that site where people support each other to grow intellectually, and there's no longer a sense of community. It's too big for community, and there's a quote I read on Reddit a year or two ago: "The IQ of the group is the lowest IQ of a member of the group divided by the number of people in the group."** and Reddit is a prime example.