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mk  ·  4348 days ago  ·  link  ·    ·  parent  ·  post: Matthew Panzarino: Google finds its design voice on iOS

IMO that would represent a fundamental shift for Apple as a company, -really a change of character. My guess is that as Apple starts to lose marketshare (unless they can grab onto a new edge of innovation), they will make a decision to do something like this. But, because so many Apple users enjoy the walled garden they provide, I think it will hurt them more than help.