No.

Trucks and off-roading was pretty much at a nadir in '87. On the one hand, Tread Lightly! was a year old, having been introduced because of asshole trucks in the woods. On the other hand, Bigfoot 5, the self-parody, was in arenas reminding the whole goddamn world how fucking stupid off-roaders were.

But holy shit a few redneck males under 12 fucking loved it.

In 1986, Ford Corporate introduced the Taurus, arguably the first American car to recognize the inevitable rise of Communist design ideas like "Aerodynamics" and "composite body panels" and "non-shitty fuel injection" (look at this miserable chunk of shit - LOOK AT IT). Meanwhile in the greater world we were dealing with the Challenger explosion and Iran Contra. People were beginning to aver that, maybe, in fact, real men DID eat quiche from time to time.

And into this, Ford launched a special edition marketed to nine year old boys.

And not just any 9-year-old boys, either. GI Joe had been on the air for 3 years, Transformers for two. He-man had just left the air but Robotech was in full swing and there was even M.A.S.K. if you were truly deviant. 3-wheelers were murdering people and 2 years from being banned but if you were that one kid drawing monster trucks in your trapper keeper (in my school, his name was Tony Boggs)...

...Ford wanted you to convince your dad to buy a pickup truck.

The reputational damage they suffered lasted years.

Fords were for clowns. Full stop. DODGE had a better reputation. You could drive a Bronco? but not if it was newer than '83, and certainly not if it was a Bronco II. Subaru had grudging respect for the simple fact that Subaru station wagons were radically faster on logging roads due to independent suspension. Toyota? infinitely less ridiculous than Ford, and not the subject of a goddamn Saturday morning cartoon show.

That ridiculous "bigfoot edition" pickup was in the back of Petersen's 4-wheel & Off Road, 4-Wheeler, Hot Rod, you name it. And the end result was that nobody - NOBODY - built dirt Fords for ten years.

(I didn't even know about the recalls, that's hilarious)