Well, we used it for marketing. We already had a product but no easy path to market. This was a cheap and easy way to get our puzzle out there. We hit our goal in 18 hours and when the campaign ended we were 968%. And now our webstore, which was getting about 2 orders a month is now getting 2 orders a day. Yeah, not killer sales but fine for a start. We sold almost 800 puzzles in two weeks, which is a lot for us. Even after expenses and unexpected extra costs, it's still good money. We're probably going to run about 6 more campaigns next year, figuring out more and more of the process as we go to be more efficient. Yeah, KS is taking a significant cut, but it was easy and fun. If you've got recommendations for other ways for a tiny business to effectively market their products, I'd love to hear suggestions!