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rustyshackleford  ·  1496 days ago  ·  link  ·    ·  parent  ·  post: Breitling authentication is running on Ethereum

While I don't know anything about the luxury market, I do have some advice regarding blockchain in general. Keep an eye on which industries are talking blockchain, and look into investing in companies that fund software development in those areas. You don't even have to back any blockchain-based ideas (and you probably shouldn't), but it's a great indicator that there's a grassroots effort in that industry to change their ways. Blockchain itself is an almost fundamentally useless technology, but it's getting so much press and hype that industries and organizations that traditionally don't bother updating their models are talking about blockchain now. That's why you see it pop up in things like real estate, social services, and in this case, the provenance of luxury goods--those are all industries that are decades behind the curve and have never seen a reason to update their software. Now that blockchain is the hip new term du jour, it's like a new Y2K, spurring companies into taking baby steps they'd have otherwise ignored for another few decades.