So my wife owns a women's clothing boutique, and everything is basically shut down due to Covid. It's a small business that carries a lot of seasonal inventory and pays a decent chunk in rent since she needs to be in a downtown corridor for the foot traffic. In the midst of this, she's been posting and selling off of Instagram via DMs while her store is closed, and we spent yesterday morning and afternoon alone at the store packaging up purchases, adding in some free gifts and a handwritten notes, then driving around town leaving them on the buyer's doorstep. And every single person who purchased something said the nicest things to my wife either directly or online after they got their items. My wife easily burst out crying 3 or 4 times yesterday from the love and support she's been getting from her customers. She just wants to take care of her ladies and make them feel great about themselves, and they've definitely returned the favor.