There is, though - if there's already "crazy" then "new crazy" can't take root.

I can get up on eBay and find a dozen orchids for sale right now for $500 or over. That's the sort of price you can see on the more exotic orchids out there - they go for that at orchid shows, they go for that at orchid societies, they're expensive but someone is gonna buy 'em. The market for crazy expensive orchidsis mature.

But if I get up on Instagram and cruise "#plantfluencer" I see two orchids after scrolling through pages and pages and pages of listings. They aren't hyping it to the moon because orchids are already steady-state. But I can look for Prayer Plants and see dozens and lo and behold, a couple dozen for $50 or more on eBay. I buy Prayer Plants for $3 from non-crazy people.

And that is my point - social media allows for weird little subcultures of self-referential weirdness to build up, which is what we're looking at here. They're actively in violation of the larger community that gives no shits about Prayer Plants because they've already got Hochstetter's Butterflies.

When Antiques Roadshow, Sotheby's, Christies and Phillips all know that your Oyster Cosmograph Daytona is worth more than the average office building, no amount of #watchfam bullshit is going to make your Fossil worth a fuck.