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bikeexpert  ·  1817 days ago  ·  link  ·    ·  parent  ·  post: Rolex Calls Foul on laCalifornienne and its Colorful "Counterfeit" Watches

Rolex says that its watches “are known to retain and/or increase in value [after purchase],” making the purchase of a new or “a pre-owned/vintage Rolex watch highly regarded in the watch industry as a smart and reliable investment”. I wouldn't say reliable investment, it depends. But sure Rolex is made of expensive materials, and I think that's why when you sell even an old one, it still be considered very valuable.