Hm. All of these things he claim are FREE. And yet, to get this FREE service, I have to give up my attention, time, and personal information to a company who will then use that information for the sole purpose of distracting me from the information I wanted in the first place. This may be great when you are 20 and have nothing but time. But as you get older, your time and attention become precious. I liken this to LA's smog of the 1970's. Getting all the things we wanted from industry, meant getting lung disease and tumors and brain defects from the air we breathed, because of those industries. Then the EPA formed, and you have one or two "Smog Alert" days a year, in LA, rather than 200+. The entire universe is just repeating patterns. When we look back at this in 7 years, we will see the current attention-whoring of ads, advertisers, and visual spam, in the same way as 1970's smog: We didn't know how bad it was at the time, but then we learned, regulated it, and life got better. Too bad we have to wait...