Very thoughtful, and thought-provoking. And I didn't think I could love your wife more, but she Knows You, and is wisewisewise. Making shiny baubles for the rich has always been how the artists have supported themselves. From Michelangelo to Versace, the rich pay handsomely for the limited-edition item, but that item was made by artisans and skilled machinists and operators who have a craft and a skill they have honed over decades of work. You could do as everyone else does: Depress costs as far as possible, by raping the artisans and workers, and pocketing the difference between Retail Price and Cost, but you won't. Because, as your wife said, "fairness is important to you." Sounds to me that your plan now has heart AND traction AND funding. That's one hell of a recipe for awesome, with you at the helm.