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thenewgreen  ·  2195 days ago  ·  link  ·    ·  parent  ·  post: Sales Reps May Be Wearing Out Their Welcome In The Operating Room

    "training" is very different from "sales rep needs to be in the OR" and you know it
You are right, and I acknowledged as much. Still, someone needs to be in the OR as much as possible with these doctors because in doing so, the reps gather best practices and share them. This sort of consortium of ideas on how to use a specific product wouldn’t occur otherwise. It requires boots on the ground.

The term med rep is like “chef.” There’s a guy at any Denny’s that calls himself Chef and then there is the Chef’s at the French Laundry. The Denny’s guy has never heard of a truffle or likely antibiotics :) (any present Denny’s chefs excluded). The reps I’m referencing are highly trained people that often have degrees in biology. They know what antibiotics are.