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I've ruminated on this and come around. I say bougie to signal that I'm not an out of touch douche, because obvi any spending over the bare minimum is inherently unjustifiable. (That sort of signalling is also behind my making fun of white people. To signal that I'm aware of and empathetic to the plight of non-whites, wokeness, etc. even though I love a lot of "shit white people like". I guess signalling is at play a lot of the time.) Bougie's a term meant to shame others. The point of this post was to ask if anyone goes, You know what--fuck that shame.