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SpaceX exists because Energia wouldn't sell him boosters so he set out to duplicate the Soviet rocket program. ULA is all about "as good as it can be on a cost-plus contract" while SpaceX is all about "Good enough on a turnkey contract." I'm not saying the the team at SpaceX is incapable of the standards of ULA. But as SpaceX never had the luxury of a cost-plus military development cycle, they've had to value-engineer everything they do. The end result is craft well-capable of space at a different price point than The Usual Suspects.