I can't say I would... but I can totally see that some people would. Think of it more in terms of a test drive for the newly rich. Or maybe it's like the rented Ferraris I watched get perfectly placed next to a hotel so that the wedding video could include all of the guests jumping up and down "dancing" like it was some kind of music video. Or even... if you're about to interview for some serious new C-level role in NYC where you're already expected to have a $40k time-telling-bracelet to be in the club. Dunno.... renting high end watches isn't really for me... but maybe for some. I'll admit to wearing a watch for vanity. I just choose plastic Swiss timepieces that are goofy. Maybe I never really left the fifth grade in terms of my watch choices.