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I would have rented a Seiko Kinetic only on the basis that they seem to die just after the warranty period and in operating rental models that is the problem of the asset owner. It would force them to actually make them to last! (That's how my last two watches died and three years on I haven't missed having a watch.) From what I read on the Circular Economy this is the key sustainability benefit of renting... making the manufacturer design things with life cycle costs fully optimized, not just to limp over the warranty window at the point that someone will be stuck into buying an upgrade.