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The comments on HN are interesting; most are pretty alarmist. I agree that we needn't worry so much about this trickling down. It remains to be seen what happens in warfare, however. I expect something grisly before conventions arise. Chemical weapons are comparably easy, biological weapons will become moreso. We can worry about them just as much in a civilian setting. I don't really get the 'social network targeting' aspect. Once you try to envision scenarios where that might be put to use, the practicality of it blows up pretty fast. Oops someone hacked my Twitter; 10,000 radical bots; etc...