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snoodog · 2724 days ago · link · · parent · post: Amazon Says It Will Buy Whole Foods In $13.7 Billion Deal : The Two-Way : NPR
Its a good acquisition IMO although they probably overpaid. Whole foods is High Margin rich people food and so is Amazon Fresh and Pantry. Amazon will now deliver that super expensive food to your door and increase volume at slightly decreased margins. The only real question is how do they handle the warm/precooked meals. The deli area of Whole foods is probably its biggest money maker so if amazon figure out how to integrate that then there will be some real money to be made.