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I don't see that in the article. I see it as a repudiation of the uniquely Silicon Valley culture that allows essentially bad ideas to get huge amounts of funding. It's not really a screed against the buyers - they are just the sad suckers being played, in the end - but more as a wake-up call against the navel-gazing protective bubble of the SV startup scene. "...it stands on the premise that someone offering a choice to you is the same as you being forced to participate..."