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elizabeth  ·  2781 days ago  ·  link  ·    ·  parent  ·  post: Unilever is officially sick of your instagram snapchat youtube "influencer" bullshit

So in conclusion, influencers are bullshitters? What else is new? Massive explosion of little fidget toys lately. I don't know who came up with that, but it's been spreading like a virus...

It's a really clever campaign actually - props to carrot for thinking of that! I think most people will hear the intended message that Suave is not such a crappy shampoo after all (until they buy and test it out). It's funny how they say in the interview they don't want to go for the premium market despite the fact this experiment has proven they could sell their shampoo at premium prices. Yeah right - more like you know your shampoo won't make it cause it's shitty.