Everything currently hanging in the birth center was taken by me. Kind of intimidating to print up four of your own shots into 40x60 triptychs.

We've been meeting with birth photographers to get their stuff to hang up outside the birth rooms. We get decor, they get advertising, the word gets out, everybody's happy.

We had about nine doulas just sorta park and hang out for three hours. Initially it annoyed me and then I realized that (1) they're cruising for customers (2) they don't get to hang out and gab very often. So now we're thinking of putting together some sort of "meet the doula" event every couple-three months because it costs us nothing, gets people into the facility and increases the likelihood that our clients hire doulas, which reduces our transport rates precipitously and takes a big chunk out of the amount of hand-holding my wife has to do.

The doula pope showed up Saturday. The pros were gobsmacked. Her husband sat in our lobby talking to no one and reading a book for half an hour. It was awesome.