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I think the best way to describe Wall Drug is that it's an experience. Love it or loathe it, it's completely unique. From the free water to the godawful animatronics. And you've got a point about Mt. Rushmore. One of the more interesting things to me is how much they love Custer out there. For a lot of people, he's just known for the last stand bearing his name, and is seen as a dumbass at best. In South Dakota he's basically a folk hero.