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The "Value" comes from the custom tailoring. There was a company in Seattle that was selling custom sized shirts for about 80-100 each. They would take your measurements and then send those to their sweatshop in chindiadesh to be made. If you are hand making them for your customers thats how you earn your value. High quality materials, made locally and fits perfectly. Your time is too valuable to use the cheap fabrics but once you use high quality fabrics you become somewhat competitive on price and quality especially when you add in a $10 made in the USA/Local markup.