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If you have an iPhone and a Windows computer, iTunes is how you sync contacts, calendars, etc. I have an Android and a Mac (several Macs). iTunes or an iPhone are the only way to hit an Apple TV with music. The Apple TV is completely dead to my Android phone, but I can navigate iTunes from my remote. The Android, of course, works a peach with Chromecast. There's so much hate for iTunes because it's essentially bridge software that is bloated beyond any reasonable capacity for life. In other words, nobody who hates on it so much has been able to find a workable solution without it.