One, you can't deny that what you stated before is still a swindle. Selling something to someone that is a lie, to bilk them out of their money, is flat out wrong. Period. If someone pays good money for Kobe beef and expect that Kobe beef, they better get Kobe beef.

Two, your friends in Australia do have some right to decide who they do and don't sell their products to, as a business partnership. Selling to companies that can bring the absolute best out of their product is good for their reputation. The business isn't the end user, which brings me to point number three.

Three, deciding which end users get to have your product is elitist and shitty, with a few exceptions. For example, restricting super high end performance vehicles to people with racing licenses makes sense for the sake of safety. If someone is excited about the idea of Kobe beef and is willing to spend crazy amounts of money for something that they're gonna just poop out later, chances are they already have an appreciation for food. If they didn't, they wouldn't spend that kind of money. The whole argument is a bit silly anyway, because if Bill Gates doesn't have a sophisticated pallete but still wanted Kobe beef, no one would tell him "no" because of his status. If you as a chef/restaurant owner/etc. really cared about your food, and customers are willing to pay good money, you'd make it a fucking experience for them whatever way possible. That should include educating people with "unsophisticated palletes" so that they can better appreciate their meal.

I mean, shit, I don't know shit about visual art except for what I see in advertisements and comic books, but when I go to an art museum for a tour theirs always those audio devices and plaques that explain why each piece is significant and beautiful. Wine tastings, brewery tours, hell, even trade shows, when people really care about their products they're more than happy to share what makes them wonderful and if they really and truly care, they're not gonna bilk their customers and they're not gonna turn people away just because they think they "wouldn't get it." That's not up to the businessman to decide. That's up to the consumer.