Do you guys think Smartphones and the Internet had something to do with this? Teenagers these days seem to be a lot less involved with outdoor activities as they now like to hang out online on their social media sites or play their Xboxs. When you're online with nobody in front of you, you can't actually hit someone in a moment of anger. I mean you could leave your house to go to someone else's house to fight them but on the way, you might think it might not be worth it as you clear your head. If no one's around you while you're online, who is going to pressure you to drink? I don't think a lot of people like to drink alone. I sure don't. Teenagers like to impress their peers. Who do you have to impress when you're online drinking alone? No one. More and More teens are on their social media apps and online and an online social experience is so much more different than a real life experience. You might not be reckless by yourself as opposed to when you are with a group of people.

Also being on the Internet, you are exposed to so much. Watching videos of people getting drunk or people smoking a lot might make one think it's not that cool after all.

Also are these type of commercials actually working?