Considering A) It doesn't control temperature B) It doesn't multitask C) It do anything but add carefully metered water to pre-measured coffee grounds It's insanely expensive. This is a Jobo ATL-3. You can't buy them anymore because nobody processes color film anymore, but when you could buy it, it was $4k worth of film developing lab that would control six different baths at temperatures precise to a tenth of a degree and move camera film in total darkness, completely automated, between all of them at times precise to a tenth of a second. Even accounting for inflation, you could have bought two ATL-3s new for the equivalent price of the magic whirligig thing. And then you would have needed the water heater. This is a Bernina 880. It's about $12,000, which is kind of mind-boggling for a sewing machine. However, the "how-to" video for threading the fucker is 12 minutes long (and fucking mesmerizing, I might add) and not only will it embroider multicolor patterns uploaded over USB, but will also: - cut appliques - hand-dye - fuckin' bedazzle ...a bunch of patterns that you upload on proprietary software. So yeah. It's expensive. Made in the USA, hipster approved, but mind-bogglingly expensive.