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Why does it has to be conspicuous consumption? I ask this in all seriousness. No matter our background, in general people like nice things. People want nice things. We buy what we can afford (and sometimes can't) and what draws our interest. That's not bad. That's just human.As for millennials, they have inherited an economy too fragile, and student loans too insurmountable, to enable their full-fledged yuppification. But they still share their ancestors’ love for conspicuous consumption (Instagram pictures of meals, parties and vacations) and toys (in lieu of expensive cars, real estate and artwork, the sleekly technological and more affordable plunder of Apple products and apps).