I think you get the heart of it. I love spoiler too. I hate being surprised. The problem with the sanctity of spoiler is that some movie only worth their final twist. My go to example is the 6th Sense. I was bored to death during the movie. And was angry at myself at the reveal, for not having seen it coming. Compares to Usual Suspect. I was entertained by the whole movie, with the ending I was afraid to have missed some element (I didn't get the whole reveal scene with the cup, the cards, etc) I wish someone spoiled the 6th sense on me. I probably would not have gone watch it. 2hours saved. My point is, nobody would tell you to go watch Usual Suspect BECAUSE the end is spectacular... (there will be other arguments in favor of the movie), while on the 6th sense, the end is the only remotely watchable appeal. If there is an argument about being spoiled before a book/movie it's probably because the whole stuff sucks. As for kleinbl00 "first time experience" ... Yeah 1st time experience is unique. So is second time, and n-times. The difference being,1st time mostly sucks because you 're overwhelmed by the novelty. The others times are more enjoyable: you're in known territory, you can fully enjoy the landscape.Some people really want to be surprised. I don't. I generally hate it, actually.