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I don't mind email mailing list stuff as long as there's enough information in the subject to know I can delete it. 25% off Sorel boots? I'm not in the market for new boots. Delete. Dawes playing at a local venue? I'm not a fan of Dawes. Delete. It's very low impact. Notifications, though, had better be important. If you're going to pop up and distract me, it better be something I want to see. Otherwise I'm either going to turn off notifications for your app or delete it entirely.