We had a little debate in class today. What specifically happened was this: A group of students were teaching the class how to use objective criteria in a negotiation. For this presentation they dramatized a company trying to choose between two guys to be the next creative director. Both candidates came with a long list of personal and professional characteristics. ROB was nice and everyone liked him and had no client complaints, while TODD had some loyal followers, tended to have many complaints from HR, but few complaints from clients. Their styles of work were quite different. The presenters wanted to see how the criteria people use to make decisions is often not objective. At one point, I said, "Todd, there's a sign above your desk that says, "NEVER HALF-ASS ANYTHING." What does it mean to you? Rob said he disagreed and that it is okay to half-ass some things when creating digital products for clients. A debate ensued. Thanks kb.