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I used to wait tables in a restaurant that transitioned to having us shake our martini's/cocktails table side. After they implemented this they saw a dramatic increase in the amount of cocktail sales. When people heard the sound of the ice in the shakers, it resulted in an increased desire for a drink. Btw, I liked the video and after watching it, I immediately want a coke. -seriously though, great innovation. I imagine the amount of pollution/injury is substantially lowered by it.